CLIENT
CommonWealth Central Credit Union
PROJECT
This was one of many similar projects I put together for this client. A short-term promotion for the line vehicle loans, which not only included car loans, but needed to clearly convey that they offered Watercraft, RVs and motorcycles – or “toy loans.”
PROCESS
This was always a fun client to work with. They really trusted me to create promotions that were unique and specific to their needs, and I had complete freedom to create something fun and engaging. I enjoy working with Photoshop, but this concept of a virtual bulletin board sharpened my skills. Plus, the auto loan design allowed me to create a little homage to the part of the planet I call home.
EXECUTION
I built all the art files and managed the print process, so I didn’t have to worry about sharing my very detailed files. The examples here are from ONE format, which were used on the countertops. All the separate elements were then rearranged to accommodate various other dimensions. This included posters, video displays, and several other advertising channels, such as emails, web pages, banner ads and more.
From making a series of mini-posters that are stylized to draw focus to the rate (the selling point), to the variety of elements on each collage, this reminded me that when I first heard of this profession, people labeled those individuals as “graphic artists”
