CLIENT
Patio Pacific Dog Doors
PROJECT
Already established as a supplier of premium dog doors, Patio Pacific had solid sales and wide distribution. However, their packaging did not convey the level of quality and attention to detail they put into their product.
PROCESS
While using color and fun photos clearly helped to make the instructions more appealing, as with many similar projects I’ve worked on, organizing the information was just as critical to make this update shine.
I took their existing installation instruction sheets and made them easier to follow, while injecting some character raising the level of professionalism overall. This not only benefited the company, but created a better experience for the customers as well.
EXECUTION
The new instruction sheets were packaged with the dog doors, along with an updated package that I also produced. A logo was created for a patented piece of the door, as this “Endura Flap” was a key selling point. I always enjoy helping businesses raise the bar when it comes graphic design. This was a clear example of a “before and after” that shows what good design does to elevate a brand.
